Are you ready to fall in love with the 2023 Pantone Color of the Year?
Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
This year’s Color of the Year is powerful, empowering, brave, fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta is a color that is audacious, and rebellious spirit!
So get ready to update your wardrobe with the amazing shades of Viva Magenta!