Viva Magenta: 2023 Color of the Year

Viva Magenta: 2023 Color of the Year

Are you ready to fall in love with the 2023 Pantone Color of the Year?

Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. 

This year’s Color of the Year is powerful, empowering, brave, fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta is a color that is audacious, and rebellious spirit!

So get ready to update your wardrobe with the amazing shades of Viva Magenta!


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